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: The Sustainable Global Marketplace: Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN : #3319108727 | Date : 2014-10-27

Description :

PDF-e1f50 | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… The Sustainable Global Marketplace: Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)


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by Donald F. Blumberg : Managing High-Tech Services Using a CRM Strategy

ISBN : #1574443461 | Date : 2002-12-23

Description :

PDF-0d7df | As high-tech service industries grow more competitive, the need to develop customer focused business strategies becomes imperative. Managing High-Tech Services Using a CRM Strategy explores how to manage and direct any service organization utilizing a high tech strategy supported by the Customer Relationship Management (CRM) infrastructure, enabling you to gain and retain a competitive edge for yo… Managing High-Tech Services Using a CRM Strategy


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: Sustainability Handbook

ISBN : #9144075499 | Date : 2012-01-15

Description :

PDF-91419 | Additional Contributors: Jamie MacDonald, Brendan Moore, Tamara Connell, Merlina Missimer. Today’s society faces a multitude of compounding and inter-related socio-ecological challenges. To navigate this “sustainability challenge” and capture the innovation opportunities that come with it, we need leaders who can plan and act strategically toward sustainability. The Sustainability Handbook outl… Sustainability Handbook


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by Jens Boyd : Unternehmerisches Verhalten in der Rivalität: Wettbewerbsdynamische Untersuchung von Reaktionszeiten und Handlungsmustern am Beispiel der US-amerikanischen Warenhausbranche (German Edition)

ISBN : #3824480522 | Date : 2004-02-24

Description :

PDF-63e08 | Jens Boyd zeigt, dass eine schnelle Reaktion im Wettbewerbskampf nicht immer die beste ist und dass stark an institutionellen Erwartungen orientierte Handlungsmuster und -typen und solche, die nur selten zur Anwendung kommen, überdurchschnittliche Ertragssteigerungen bewirken. … Unternehmerisches Verhalten in der Rivalität: Wettbewerbsdynamische Untersuchung von Reaktionszeiten und Handlungsmustern am Beispiel der US-amerikanischen Warenhausbranche (German Edition)


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by R. Orsato : Sustainability Strategies: When Does it Pay to be Green? (INSEAD Business Press)

ISBN : #1349303348 | Date : 2016-01-19

Description :

PDF-235ec | By analysing the rationales for sustainability strategies, this book addresses a timely question for managers, academics and MBAs: ‘when does it pay to be green?’ Based on solid theoretical foundations and empirical research, it clarifies the elements involved in the formation and evaluation of sustainability strategies in firms…. Sustainability Strategies: When Does it Pay to be Green? (INSEAD Business Press)


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by Mr. Jerry L. Work : Strategic Law Firm SEO: A Guide to Modern Search Engine Optimization Strategy for Law Firms

ISBN : #0615619169 | Date : 2012-03-28

Description :

PDF-019d7 | Strategic Law Firm SEO explains in detail how a law firm should promote its website online. The emphasis is on organic search engine optimization, although it also covers social media, especially in the context of helping to improve search engine rankings. It discusses the three major categories of SEO: on-page optimization, off-page optimization, and local SEO; and gives specific instructions on … Strategic Law Firm SEO: A Guide to Modern Search Engine Optimization Strategy for Law Firms


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by Mario Pufahl : Sales Performance Management: Exzellenz im Vertrieb mit ganzheitlichen Steuerungskonzepten (German Edition)

ISBN : #3658056525 | Date : 2015-07-12

Description :

PDF-284f0 | Wie kann der Vertrieb so optimal strukturiert und gesteuert werden, dass die Markt- und Kundenbedürfnisse systematisch in der Vertriebsstrategie, in der Aufbau- und Ablauforganisation, den Steuerungskonzepten und in der Mitarbeiterentwicklung berücksichtigen werden? Kurzum: Wie erreichen Unternehmen ihre individuelle „Sales-Exzellenz“? Dieses Buch zeigt auf Basis einer in der Praxis bewährt… Sales Performance Management: Exzellenz im Vertrieb mit ganzheitlichen Steuerungskonzepten (German Edition)


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by Kenneth Le Meunier-FitzHugh : Achieving a Strategic Sales Focus: Contemporary Issues and Future Challenges

ISBN : #0198706642 | Date : 2016-08-15

Description :

PDF-ad462 | The main aim of this book is to consider how the sales function informs business strategy. Although there are a number of books available that address how to manage the sales team tactically, this text addresses how sales can help organizations to become more customer oriented. Many organizations are facing escalating costs and a growth in customer power, which makes it necessary to allocate resou… Achieving a Strategic Sales Focus: Contemporary Issues and Future Challenges


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: Revolution in Marketing: Market Driving Changes: Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference (Developments in … of the Academy of Marketing Science)

ISBN : #3319117602 | Date : 2014-10-24

Description :

PDF-20afb | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… Revolution in Marketing: Market Driving Changes: Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference (Developments in … of the Academy of Marketing Science)


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Handbook of Research on Consumerism and Buying Behavior in Developing Nations (Advances in Marketing, Customer Relationship Management, and E-Services) PDF




by Ayantunji Gbadamosi : Handbook of Research on Consumerism and Buying Behavior in Developing Nations (Advances in Marketing, Customer Relationship Management, and E-Services)

ISBN : #1522502823 | Date : 2016-05-31

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PDF-12b7d | Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The Handbook of Research… Handbook of Research on Consumerism and Buying Behavior in Developing Nations (Advances in Marketing, Customer Relationship Management, and E-Services)


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by Adele Revella : Buyer Personas: How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business

ISBN : # | Date : 2015-02-24

Description :

PDF-aecfb | Named one of Fortune Magazine’s “5 Best Business Books” in 2015See your offering through the buyer’s eyes for more effective marketing Buyer Personas is the marketer’s actionable guide to learning what your buyer wants and how they make decisions. Written by the world’s leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer stu… Buyer Personas: How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business


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by Noel Turnbull : The Millennium Edge: Prospering with Generation Mm

ISBN : #1864482370 | Date : 1996-11-01

Description :

PDF-2e130 | The year 2000 is not just the year after 1999. Millennarianism and its attendant psychological forces of change and insecurity, is already taking hold of our communities and businesses. Just like it did 1000 years ago. Amidst this uncertainty emerges Generation MM – the first generation to live more of their lives in the year 2000 and beyond, than in the 20th century. Generation MM has the educati… The Millennium Edge: Prospering with Generation Mm


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by BusinessNews Publishing : Summary: Direct Public Offerings: Review and Analysis of Field’s Book

ISBN : # | Date : 2013-02-15

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PDF-573d4 | The must-read summary of Drew Field’s book: “Direct Public Offerings: The New Method for Taking Your Company Public”.This complete summary of the ideas from Drew Field’s book “Direct Public Offerings” explains how DPOs have now become a viable way for companies to sell stock directly to the public, without the expenses required for traditional IPO processes. In his book, Drew Field shows how Direc… Summary: Direct Public Offerings: Review and Analysis of Field’s Book


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by Theodore J Vinci : Strategies for Sales Perfection: In the New Economy

ISBN : #1482300354 | Date : 2013-03-14

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PDF-084b5 | Many companies have great products with a collection of equally great people, but there is something critically absent from taking the company to another level, a well-designed sales growth strategy. Composing such a plan in today’s business climate and economy can be an enormous challenge, and to the ill-informed executive it can be an experiment in futility. Executive leaders demand the com… Strategies for Sales Perfection: In the New Economy


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by Harry Jones : Seo 2016: Ultimate Search Engine Optimization Strategy Book ? Internet Marketing, Passive Income, Social Media Marketing

ISBN : #153055599X | Date : 2016-03-22

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