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by Richard Elliott : Strategic Brand Management

ISBN : #0199260001 | Date : 2007-02-08

Description :

PDF-63fc1 | Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. While adopting this innovative framework, the book also integrates more traditional notions of the brand in terms of equity and positioning within that fra… Strategic Brand Management


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by Warren D. Hamilton : Pricing Strategy: Tactics and Strategies for Pricing with Confidence

ISBN : #1497357888 | Date : 2014-03-16

Description :

PDF-2290f | Pricing is important to many businesses around the world. The right prices usually result in greater profits, as well as staying within close range of the market and competition. Learn the valuable techniques and skills you need to take your pricing ability to the next level, and get even more success and profit from your business…. Pricing Strategy: Tactics and Strategies for Pricing with Confidence


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by Art Weinstein : Superior Customer Value: Strategies for Winning and Retaining Customers, Third Edition

ISBN : #1439861285 | Date : 2012-02-24

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PDF-a3c5a | A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers ― this, in turn, results in enhanced market performance. Unfortunately, caught up in the daily economic and competitive pressures of running complex and fast-changing businesses, managers may lose sight of customers’ desires. And, consequently, customer exp… Superior Customer Value: Strategies for Winning and Retaining Customers, Third Edition


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Superior Customer Value: Strategies for Winning and Retaining Customers, Third Edition by by Art Weinstein

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by Michael Nick : Why Johnny Can’t Sell… and What to Do About It

ISBN : #1419535730 | Date : 2006-09-01

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PDF-60f66 | “We set out to write a book that could make all us Johnnies better sales people—and now you hold the results of that desire in your hands. Who should be reading it? Sales executives and managers who want to build a better team, CEOs who want to better understand why their Johnnys can’t sell, sales people who want to sell more and get (back) on top, and the maverick salesperson who simply nee… Why Johnny Can’t Sell… and What to Do About It


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Sales Management Review – Jahrgang 2014: Zeitschrift für Vertriebsmanagement (German Edition) PDF




: Sales Management Review – Jahrgang 2014: Zeitschrift für Vertriebsmanagement (German Edition)

ISBN : #3658148381 | Date : 2016-08-20

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PDF-dbdec | Die Zeitschrift Sales Management Review (SMR) präsentiert den State-of-the-Art des Vertriebsmanagements. Der Jahrgangsband 2014 bündelt alle sieben Ausgaben der SMR in einem Werk. Top-Entscheider und renommierte Fachautoren berichten über die wichtigsten Schwerpunktthemen für Vertriebsentscheider – unabhängig und wissenschaftlich fundiert aufbereitet. … Sales Management Review – Jahrgang 2014: Zeitschrift für Vertriebsmanagement (German Edition)


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How to Close a Deal Like Warren Buffett: Lessons from the World’s Greatest Dealmaker (Business Books) PDF




by Tom Searcy : How to Close a Deal Like Warren Buffett: Lessons from the World’s Greatest Dealmaker (Business Books)

ISBN : #0071801650 | Date : 2012-10-30

Description :

PDF-0faee | Silver Winner–Tops Sales World’s Best Sales and Marketing Book Revealed: the winning blueprint for making deals like The Oracle of Omaha Warren Buffett didn’t become the world’s third wealthiest individual on his investing instincts alone. Buffett is a master dealmaker. In fact, one of his greatest single successes came when he closed multiple deals to own 100 percent of the Government Employee… How to Close a Deal Like Warren Buffett: Lessons from the World’s Greatest Dealmaker (Business Books)


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Content Marketing POWERFUL BUSINESS Marketing PDF C353b1357

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Content Marketing: POWERFUL TIPS AND TRICKS FOR SUCCESS IN BUSINESS (content marketing agency,content for web,web marketing for profit, web marketing … marketing strategy,seo 2017) (Volume 3) PDF




by James Jackson : Content Marketing: POWERFUL TIPS AND TRICKS FOR SUCCESS IN BUSINESS (content marketing agency,content for web,web marketing for profit, web marketing … marketing strategy,seo 2017) (Volume 3)

ISBN : #1546466258 | Date : 2017-05-03

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PDF-4d6d6 | Content marketing is good for your bottom line — and your customers Specifically, there are three key reasons — and benefits — for enterprises who use content marketing: Increased sales Cost savings Better customers who have more loyalty Content is the present – and future – of marketing Go back and read the content marketing definition one more time, but this time remove the releva… Content Marketing: POWERFUL TIPS AND TRICKS FOR SUCCESS IN BUSINESS (content marketing agency,content for web,web marketing for profit, web marketing … marketing strategy,seo 2017) (Volume 3)


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Handbook Asian Finance David Chuen PDF C0b2dcfab

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Handbook of Asian Finance PDF




: Handbook of Asian Finance

ISBN : #0128012870 | Date : 2014-06-30

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PDF-407a2 | Asia’s miraculous recovery from the 1997 crisis ushered in unexpected transformations to its economies and financial sectors. The reasons many Asian countries are growing above 6%, with double-digit growth for a year or two in-between, are investigated by this extensive research collection. The Handbooks of Asian Finance analyze the forces behind these growth rates. Insights into banking, fund per… Handbook of Asian Finance


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Handbook of Asian Finance by

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Summary Pricing Review Analysis Zhangs Ebook PDF 654a69324

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by BusinessNews Publishing : Summary: Smart Pricing: Review and Analysis of Raju and Zhang’s Book

ISBN : # | Date : 2014-10-28

Description :

PDF-d8158 | The must-read summary of Jagmohan Raju and W. John Zhang’s book: “Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability”.This complete summary of the ideas from Jagmohan Raju and W. John Zhang’s book “Smart Pricing” demonstrates that many companies fail to establish a deliberate pricing strategy. In fact, many managers rarely give pricing much though… Summary: Smart Pricing: Review and Analysis of Raju and Zhang’s Book


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by Del I Hawkins : Consumer Behavior/Consumer Behaviour: Implications for Marketing Strategy

ISBN : #0256094101 | Date : 1980

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PDF-2d33b | … Consumer Behavior/Consumer Behaviour: Implications for Marketing Strategy


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Consumer Behavior/Consumer Behaviour: Implications for Marketing Strategy by by Del I Hawkins

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by E. P. Hibbert : Marketing Strategy in International Business

ISBN : #0070841896 | Date : 1989

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by Markus Bergmeier : Vertrieb in differenzierten Mehrkanalsystemen: Gestaltung, Koordination, Gewinnmaximierung (Beiträge zur empirischen Marketing- und Vertriebsforschung) (German Edition)

ISBN : #365817448X | Date : 2017-03-21

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PDF-b8e48 | Anhand dreier Studien veranschaulicht Markus Bergmeier in diesem Buch, dass die systematische Gestaltung und Koordination von Vertriebssystemen zu nachhaltigen Gewinnsteigerungen in Unternehmen führen kann. Die erste Studie verknüpft eine spieltheoretische Modellierung mit einer empirischen Anwendung und ermöglicht die Simulation und Evaluation komplexer Vertriebssystemgestaltungsoptionen, bevo… Vertrieb in differenzierten Mehrkanalsystemen: Gestaltung, Koordination, Gewinnmaximierung (Beiträge zur empirischen Marketing- und Vertriebsforschung) (German Edition)


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Digital Marketing Handbook: A Guide to Search Engine Optimization, Pay per Click Marketing, Email Marketing, Content Marketing, Social Media Marketing PDF




by Shivani Karwal : Digital Marketing Handbook: A Guide to Search Engine Optimization, Pay per Click Marketing, Email Marketing, Content Marketing, Social Media Marketing

ISBN : #1519506392 | Date : 2015-11-25

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PDF-f82c8 | Having a strong digital presence is crucial for every business today! The Digital Marketing Handbook is an easy to follow, step-by-step guide to marketing using the internet. This book is packed with information and examples to help you succeed. If you’re looking for a book that gets straight to the point without any fluff or filler content and explains digital marketing techniques in a simple … Digital Marketing Handbook: A Guide to Search Engine Optimization, Pay per Click Marketing, Email Marketing, Content Marketing, Social Media Marketing


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